Alternative Animal

Helena Payne

Alternative Animal

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Exciting abstract, bold prints with playful motifs allow for multi-directional repeats that can be altered and modified to suit the age and gender of the customer. Each design is multi-purpose and can be used across more than one disciplinary; enhancing the idea of conscious circular designing and reducing waste created within the industry. The concept was based around abstracting the common animal print, looking at the negative space and shapes found within animal markings. With the notion to create a circular ‘mini-me’ collection for the high-street, inspired by high-end brands, designing a multitude of prints that would be all inclusive and versatile.

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