Garden Flora

Olivia Horn

Garden Flora

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My final graduate collection of printed textile designs, named ‘Garden Flora’ explores the flowers, plants and insects found in British gardens and the countryside, including perennial plants, wildflowers and conversational motifs such as British fruits, butterflies and bees. The Spring/Summer womenswear collection explores both colour and imagery found in gardens, gaining inspiration from primary photographs taken at various gardens across the South of England (including Kew Gardens, RHS Wisley and National Trusts). The collection has an overall pretty and feminine aesthetic, having beautifully hand painted and drawn botanical florals as well as hand-crafted screen-printed techniques, painted paper designs and digitally printed designs. Positivity is a main focus throughout the collection, ensuring the colours and style of print convey a sense of joy and cheerfulness, whilst also highlighting the importance of gardens and nature on peoples’ wellbeing and happiness.

By looking at floral prints in SS20 catwalk collections as a source of inspiration, I have adapted the colour, aesthetic and floral imagery to suit commercial womenswear design, taking into consideration future trends and colours from WGSN and Vogue research for fresh, usable floral designs. Designer collections which have inspired my botanical, hand painted floral designs include Marc Jacobs and Giambattista Valli’s Spring/Summer 2020 Ready to Wear collections, and Gucci’s vintage garden floral prints, as seen in their Resort 17/18 Collections.

Materials featured in the collection are mainly a range of silks (chiffon, georgette, satin and crepe de chine), silk/viscose’s and polyester fabrics, all suitable for women’s silk blouses, feminine dresses and mid-length skirts, in order to provide a variety of weights, textures and surface qualities. The screen-printed designs in the collection were all dyed with acid dyes and printed with acid discharge pastes, in order to create clean, crisp and perfected colour separated, multi-layered prints suitable for commercial design. Alongside the colour separated screen prints are silhouette wildflower and meadow prints, ditsy seamless repeat florals and Devore techniques. William Morris’ floral block print designs, such as ‘Lily’ and ‘Pomegranate’, inspired the aesthetic behind many of the screen prints and digital designs within the collection, having been influenced by his stylised imagery, repeat structures and interlocking compositions.

Digitally printed designs were all originally hand painted or drawn, then edited on photoshop to create seamless repeat, fashion focused digital designs.

Past work/intern experience: Tahlullah Print Studio, Hove. Whiston and Wright Print Studio, London. White Stuff Print Team, London. Sophie Darling (small, independent luxury womenswear business), Brighton.

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